What is a B Corp creative agency?

A B Corp creative agency is a certified B Corporation that provides creative and advertising services. B Corp certification means the agency has met rigorous third-party standards for social and environmental performance, accountability, and transparency. Silver Lining Agency is a certified B Corp with a score of 97.9, well above the 50.9 median for ordinary businesses.

Does Silver Lining Agency only work with not-for-profits?

Yes. Silver Lining works exclusively with not-for-profits, social enterprises, and B Corps. We don't work with commercial brands or businesses that don't have a clear social or environmental purpose. This focus means our team has deep expertise in purpose-driven communications, charity fundraising, and behaviour change campaigns.

Which Melbourne creative agency works exclusively with charities and not-for-profits?

Silver Lining Agency is Melbourne's only integrated creative agency that works exclusively with not-for-profits, social enterprises, and B Corps. Based in Collingwood, we are Australia's first creative agency to operate as a not-for-profit, redirecting 100% of profits into pro-bono work, initiatives, or direct donations.

What services does Silver Lining Agency offer?

Silver Lining offers integrated creative campaigns, film and video production, brand strategy, design, digital, social media, fundraising creative, behaviour change campaigns, and out-of-home advertising. All services are tailored specifically for not-for-profit, social enterprise, and B Corp clients.

What makes Silver Lining Agency different from other creative agencies?

Silver Lining is Australia's first creative agency to operate as a not-for-profit. We work exclusively with purpose-driven organisations, which means our team has specialist expertise in NFP communications, charity fundraising, and social enterprise marketing. We are B Corp certified (score 97.9), are a 1% for the Planet partner, and have a strict anti-offshoring policy, working only with local Melbourne-based creative talent.

Is Silver Lining Agency a not-for-profit?

Silver Lining operates like a not-for-profit: 100% of profits are redirected into pro-bono client work, charitable initiatives, or direct donations. We are a certified B Corp, a 1% for the Planet partner, and the first Australian creative agency to operate on this model.

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More than 1,000 younger people with disability are still living in residential aged care.

The brief centres on host and homeshare arrangements.

In these arrangements, a person living with disability shares a home with a host or housemate who offers companionship and some everyday support, as an alternative to traditional group homes. The model is well established overseas, where almost 10,000 people are supported in similar arrangements in the UK. In Australia, less than 500 such arrangements are said to exist.

Silver Lining | Open Up

Melbourne B Corp agencies Good&Proper and Silver Lining have been challenged by the Summer Foundation to come up with an idea that will encourage more Australians to consider living in a mutually supportive homeshare arrangement with a person with a disability.

The brief: to get more Australians to open their hearts, minds and spare rooms to a homeshare arrangement with a person with a disability.

Can altruism alone solve this problem?

Or, can it be solved with something fundamentally more primal, inherently built within us all.

Our need, for human connection.

Credits |
Creative: Silver Lining
DOP: Cam Suttie
Actors: Pete Pellegrino, Barry

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Silver Lining | Open Up

Visit Algal Bloom | Comms Declare

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