Every Cloud is an initiative to formalise how our profits are delivered back, and to whom.

Redirecting Profits for a Better World

At Silver Lining Agency, we believe in making a positive impact in both the corporate and non-profit worlds. We achieve this by making conscious decisions about how we operate our business, with whom we partner, and where we allocate our resources.

Here are some examples of the ways we have redirected our profits:

• Donating a percentage of our revenue to partner organisations that work towards sustainability or social justice causes. We are a certified partner of 1% for the Planet. Beneficiaries include SEED Mob and Greening Australia.

• Donating our time pro bono to drive fundraising or advocacy campaigns.

• Donating production funds to fund awareness-driven campaigns for not-for-profits.

• Funds raised via our campaigns.

• Discounting services through our rates.

Our commitment to redirecting profits back into charitable causes and campaigns is an ongoing initiative, and we continually evaluate our efforts to ensure that we are creating the greatest possible impact.

We believe that investing in a better world is a smart business strategy, and we are proud to be part of a growing movement of businesses that leverage their resources to do good.

Below are the core areas of Impact we focus on, loosely based on the UN’s Sustainable Development Goals (SDGs).