A.I. Policy.

Why this policy exists

Silver Lining occasionally uses AI to work faster behind the scenes, never to replace the craft you hire us for. We use it in research and in early thinking; we do not use it in finished work unless you ask us to.

We are a small, B Corp-certified agency working only with not-for-profits, social enterprises and B Corps. We keep overheads low and work agilely, which is how we turn around tight pitches and requests. AI is one of the tools that makes that possible.

We are also acutely aware of potential harm, with data centres currently accounting for about 0.5% to 1% of global energy-related carbon emissions.

Our clients' work rests on trust, so we want you to know exactly where AI sits in our process.

This policy sets that out.

1. Research and discovery

We may use AI to help with competitive reviews, gathering brand information and looking over past campaigns. The aim is simple: to save both of us time as we get to know your business.

AI speeds up the groundwork. Our team checks what it finds, and every insight and recommendation we bring you is our own.

2. Concept development and storyboards

We may use AI from time to time during conceptual development, or to aid visualisation of concepts through storyboards, purely to save time. It lets us show you where an idea is heading sooner, so we can agree on a direction faster.

These are working sketches, not finished work. The ideas themselves come from our creative team, who are paid above industry averages.

3. Production

AI will never be used in the production of final materials unless you have agreed that it is the route you want to take.

There are two reasons a client might choose it:

• Aesthetic: AI suits the look or idea of the work.

• Fiscal: AI makes the work possible within the budget available.

If we think either applies, we will raise it with you and explain the trade-offs. The decision is always yours.

4. Transparency

Any AI-generated material delivered as part of a campaign will be flagged by Silver Lining up front. You will never have to ask, and you will never find out after the fact.

5. Your information and this policy

We treat anything you share with us as confidential, and we take the same care with it when using AI tools. If you would prefer we do not use AI on your account at all, just tell us and we will work without it.

AI is changing quickly, so we will review this policy regularly and let our clients know of any changes. Questions are always welcome.