Be Understood
Brand Design & Content Strategy
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![A woman wearing sunglasses and a purple faux fur coat, promoting Frocktober for ovarian cancer awareness, organized by the Ovarian Cancer Research Foundation.]()
Frocktober | Ovarian Cancer Research Foundation
Design and refresh of the Frocktober brand identity culminating a full go to market strategy and integrated campaign.
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![SoilCQuest]()
SoilCQuest Brand DNA
Silver Lining developed and designed a comprehensive brand architecture, logo suite, brand guidelines, and website for SoilCQuest to launch ForGood.
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![A diagram related to secondary archetypes featuring the jester, with sections labeled Your Desire, Your Goal, Your Motto, and Your Strategy. The image also contains a black and white photograph of a person with a surprised expression wearing a bowler hat.]()
Brand Development Roadmap
Silver Lining have a bespoke process that can be tailored to suit different needs and budgets.
Discovery / Brand Audit
deep dive into previous work, documents and marketing activities.
Brand DNA
Archetype, Mission, Vision, Values, Essence, Proposition, Personality, Benefits, Attributes.
Targets and Profiling
Brand / Content Pillars
Content Strategy Framework
Go to Market Strategy -
![How to Change the World in 60 Seconds]()
How to Change the World in 60 Seconds
Design and creation of content sub-brand for Bank Australia.
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![Image of Warakirri students laughing from their website.]()
Warakirri College Brand DNA
Silver Lining collaborated with Warakirri College in New South Wales to develop a differentiated brand identity centred on alternative education.
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![Image of a Brand Onion for Mental Health First Aid.]()
Mental Health First Aid Brand DNA
Silver Lining worked with Mental Health First Aid to refine their Mission, Vision, and Values into a comprehensive 360-degree Brand DNA, encompassing Proposition, Brand Personality, Brand Attributes and Benefits. Mental Health First Aid Australia is a national not-for-profit organisation that develops and evaluates training programs and trains and accredits Instructors.
The result was a new brand positioning with the tag line ‘For Anybody. For Everybody’. -
![Digital infographic celebrating World Mental Health Day with illustrations, statistics, and tips for mental health awareness in Australia.]()
Mental Health Australia Month
Campaign identity and execution.
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![Three colorful posters promoting the Banyule Community Fund with abstract illustrations of people engaging with community activities. The posters include the fund's name, slogans such as 'Give Local' and 'Donate Your Way', QR codes, and logos of supporting organizations.]()
Banyule Community Fund
Design of Banyule Community Fund identity, illustrations and style guide
