Dark Cloud
Australia is currently facing an unprecedented marine disaster: a toxic algal bloom stretching across 500 kilometres of South Australia’s coastline. The number of animals killed and habitats destroyed is equivalent in scale to the black summer bushfires.
The algal bloom was not inevitable: scientists have said it was “foreseeable and even predicted.” And yet our politicians are too scared to name the cause: out-of-control pollution from fossil fuels is causing our oceans to warm, and it is getting worse every year.
The South Australian Government has called the bloom a ‘natural disaster.’ But the Government has so far refused to acknowledge the root cause of the deadly bloom – the impact of pollution on our climate. And yet scientists are clear that the bloom is an unnatural disaster, caused by fossil fuels heating the planet.
Silver Lining
Art Deco tourism posters have been given a sinister twist in a campaign by climate communications charity, Comms Declare.
The campaign aims to show that the unprecedented ecological, health and economic disaster can be largely blamed on climate change, still being fueled by the burning of coal, oil and gas.
The campaign was created using Ad Net Zero guidelines. Media used:
Digital OOH uses energy-efficient LED technology, renewable power sources, and eliminates physical printing waste.
Rock Posters made with Australian-made Revive Laser 100% Recycled Carbon Neutral paper and pasted with biodegradable glue.
Water Pressure Stencils, no residue or colour is applied to the pavement. They only use water, environmentally friendly.
No AI was used in the commissioned art; it was hand-painted by Stuart McLaughlin.
The illustration was painted by hand in acrylic to replicate the Art Deco style of vintage travel posters. The final illustration was scanned and desaturated with a dot screen over the entire poster so that everything blended together. This also created that vintage-style feel, traditionally achieved by stone lithography.
Credits
Comms Declare
Creative: Silver Lining (B Corp, Comms Declare member)
Media: Silver Lining
Illustration: Stuart McLaughlin
Production Company: Jacky Winter
Design: Aimee Alta
