Every cloud has a Silver Lining.
We use creativity to leave a positive impact on the world.
Silver Lining is an integrated creative agency dedicated to helping purpose-led organisations connect with their audience and their values, through creative that inspires, shifts behaviour, and drives action.
Silver Lining Video Reel
“There’s a crack in everything, that’s how the light gets in.”
— Leonard Cohen
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![A digital image of a teal Parley bank card with the Bank Australia logo and the word 'Parley'. The background features water bubbles with a light rays effect, and the card has a chip in the top right corner.]()
Bank Australia x Parley for the Oceans™
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![Smoke Kills | Silver Lining Agency]()
Smoke Kills | Comms Declare & DEA
The campaign reached over three-quarters of the Canberra audience with a total of 1.5M impressions.
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![A gallery wall features a large portrait of a woman wearing a blue headscarf, white long-sleeve shirt, and dark skirt, with focus on the face. The shirt has text that reads, 'The bank that doesn't lend to intensive animal farming is the bank Australia needs.' An olive green chair and patterned rug are in front of the wall.]()
The bank Australia needs | Silver Lining Agency
Currently performing 400% above the financial category norms.
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![Frocktober 24 | OCRF | Silver Lining Agency]()
Frocktober 24 | OCRF
770 fabulous Frockers, more than 10,000 supporter donations and priceless awareness-raising across the nation have all culminated in $1,000,000 raised. -
![A smartphone screen displays an advertisement for Bank Australia promoting ethical banking that supports nature and biodiversity. The background shows pink and gray galah birds perched on and flying around tree branches against a clear blue sky.]()
Australian Bird of the Year
Bank Australia are a supporter of the Australian Bird of the Year.
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![World Mental Health Day 2023 | Silver Lining Agency]()
World Mental Health Day | Mental Health Australia
Exceeded expectations significantly, 489% over the forecast, generating 12,828 sign-ups. -
![65,000 Reasons, Silver Lining]()
65,000 Reasons | Suicide Prevention Australia | Silver Lining Agency
The campaign reached a total universe reach of 1.659 million for World Suicide Prevention Day.
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![Long Live Home | Silver Lining Agency]()
Benetas | Long Live Home
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![Mumbrella Award for Sustainable Practices | Silver Lining Agency]()
Mumbrella Award for Sustainable Practices
Silver Lining won Mumbrella’s Award for Sustainable Practices in 2024.
Shortlisted: Campaign Ad Net Zero Awards, Best Campaign for a Sustainable Behaviour Change APAC
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![Conservation Volunteers Australia | Silver Lining Agency]()
Conservation Volunteers Australia | Give Life
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![Would you know what to say? | Mental Health First Aid | Silver Lining Agency]()
Would you know what to say? | MHFA
More than 1.3 million Australians have the crucial skills to support people when it matters most.
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![Put your money where it matters]()
Put your money where it matters
Divesting from harmful industries such as fossil fuels with Bank Australia, you can put your money where it matters.
The campaign reached 10,123,531 Australians with 68 million impressions across digital channels. -
![Two people deep in conversation.]()
For Anyone. For Everyone | MHFA | Silver Lining Agency
The strategy was to simplify and normalise the stigma of mental health, by asking the audience would they know what to do of a friend, workmate of family friend confided in you about mental health issues they may be experiencing. A conversation may save a life.
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![See What's possible | Silver Lining Agency]()
See What's Possible | Vision Australia
To date, the film has had 364,000 online views.
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![Silver Lining Clean Money | Silver Lining Agency]()
Clean Money | Bank Australia
If all Australians moved their money into ethical banking, then these destructive industries would simply not exist.
The ad received over 350,000 views on YouTube. -
![Hoodies4homelessness | Silver Lining Agency]()
Hoodies4 Homelessness | HoMie | WhiteLion
Now in its 4th year, Hoodies4Homelesses delivers over $250,000 worth hoodies in one night. -
![How to Change the World | Silver Lining Agency]()
How to Change the World | Bank Australia
‘How to Change the World in 60 Seconds’ tells minute-long tales of Bank Australia customers who are having a positive impact on people and the planet.
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![Aerial view of green fields and a dirt road, with the overlay text 'ForGood' and a green padlock icon, accompanied by color swatches and codes at the bottom.]()
ForGood Carbon Units
Silver Lining developed and designed a full brand architecture for SoilCQuest to launch the ForGood brand.
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![A book cover titled 'Don't Tell Anyone' US edition, with an illustration of a cute bear holding a balloon on a grassy hillside.]()
Knowmore | Unbelievable
No one wants to talk, or even think about, child abuse - so how do you go about creating a campaign that forces people look and act.
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![I found support that worked | Silver Lining Agency]()
I found support that worked | Doing it Tough
657% uplift in visits to doingittough.org compared to the previous month.
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![Four young individuals sitting in chairs, some in wheelchairs, with serious expressions behind a sign that reads, 'Young People Don't Belong in Aged Care.' The logo of Summer Foundation is at the bottom.]()
Belong | Summer Foundation
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![A colorful environmental awareness poster comparing South Australia’s beaches and algae bloom issues, highlighting climate pollution effects.]()
Visit South Australia's Algal Bloom
Art Deco tourism posters have been given a sinister twist.
