What is a B Corp creative agency?

A B Corp creative agency is a certified B Corporation that provides creative and advertising services. B Corp certification means the agency has met rigorous third-party standards for social and environmental performance, accountability, and transparency. Silver Lining Agency is a certified B Corp with a score of 97.9, well above the 50.9 median for ordinary businesses.

Does Silver Lining Agency only work with not-for-profits?

Yes. Silver Lining works exclusively with not-for-profits, social enterprises, and B Corps. We don't work with commercial brands or businesses that don't have a clear social or environmental purpose. This focus means our team has deep expertise in purpose-driven communications, charity fundraising, and behaviour change campaigns.

Which Melbourne creative agency works exclusively with charities and not-for-profits?

Silver Lining Agency is Melbourne's only integrated creative agency that works exclusively with not-for-profits, social enterprises, and B Corps. Based in Collingwood, we are Australia's first creative agency to operate as a not-for-profit, redirecting 100% of profits into pro-bono work, initiatives, or direct donations.

What services does Silver Lining Agency offer?

Silver Lining offers integrated creative campaigns, film and video production, brand strategy, design, digital, social media, fundraising creative, behaviour change campaigns, and out-of-home advertising. All services are tailored specifically for not-for-profit, social enterprise, and B Corp clients.

What makes Silver Lining Agency different from other creative agencies?

Silver Lining is Australia's first creative agency to operate as a not-for-profit. We work exclusively with purpose-driven organisations, which means our team has specialist expertise in NFP communications, charity fundraising, and social enterprise marketing. We are B Corp certified (score 97.9), are a 1% for the Planet partner, and have a strict anti-offshoring policy, working only with local Melbourne-based creative talent.

Is Silver Lining Agency a not-for-profit?

Silver Lining operates like a not-for-profit: 100% of profits are redirected into pro-bono client work, charitable initiatives, or direct donations. We are a certified B Corp, a 1% for the Planet partner, and the first Australian creative agency to operate on this model.

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Eight in ten Australians want their super to avoid investing in companies linked to animal cruelty, environmental damage, human rights violations, social harm and weapons. Yet analysis from Mindful Investing shows Australia’s largest super funds still expose members’ money to exactly these activities.

Founded in 1986 to invest for a better world, Australian Ethical has spent 40 years assessing every investment against the 23 principles of its Ethical Charter and advocating for change in boardrooms and at AGMs.

Silver Lining | Invest in what matters

Australian Ethical’s new campaign, “Invest in what matters”, encourages Australians to find out where their managed investments and superannuation are invested and whether it reflects what really matters to them. 

The campaign is a collaboration between three certified B Corporations: Australian Ethical, Silver Lining Agency and Benedictus Media. Showcasing a shared standard on accountability, transparency and social and environmental impact.

Distinct assets run across BVOD, out-of-home, social and digital display, and lead into the brand tagline “Invest. Altogether. Better.”  

Australian Ethical (B Corp)
Creative: Silver Lining Agency (B Corp)

Creative: Jonny Clow, David Ponce de Leon, Sam Hooper
Senior Designers | Aimee Alta, Angela Joseph
Editors | Jonny Clow, Cam Suttie, Candela Schmidt
Account Directors: Ash Smithies, Nakita Banger

Original Music: Smith & Western
Voiceover: Fiona McCloud

Media: Benedictus Media (B Corp)

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Silver Lining | Invest in what matters

Bank Australia's Head Office Design

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