Jonny Clow, founder of B Corp Silver Linings Agency and no stranger to ‘traditional’ adland, shared a panel at Assembly with representatives from Lion and the newest B Corp, North Melbourne Football Club and Intrepid Travel. Ever the advocate for collectivism, Jonny railed against the idea that institutional agencies can’t or won’t step up, in spite of the risks.

“Purpose comes to us at different stages of our lives and careers, and there are many compromises – chiefly reduced revenues and profits – that for many will mean ‘no thanks’. But there’s a growing movement for our industry to do its bit. We can see it in the increase of creative B Corps in Australia,” he said.

Jury Comments:
“Strong manifestation of the brand commitment to sustainability, transparency and accessibility. The jury feels it moves the industry forward, setting a new benchmark for how brands’ values can be communicated. An outstanding contribution to good design.”

https://www.bandt.com.au/gather-round-the-bt-awards-agency-of-the-year-finalists-are-revealed/

Jonny Clow’s entry into the advertising world was anything but traditional. Armed with determination and a letter full of typos, he landed his first break in London in the late 90s, before going on to build a career across London, Chicago, and now Melbourne. In 2021, he co-founded Silver Lining Agency, a B Corp-certified creative agency focused on working with businesses and not-for-profits that want to create social impact and strengthen communities.

Blending his background in drama with years of industry experience, Jonny has developed a creative philosophy rooted in resilience, simplicity, and collaboration. He believes that the future of creativity lies in collective values and purpose-driven work rather than competition at all costs. In this conversation, he shares his journey, insights into his creative process, and why embracing collectivism could shape the next chapter for the creative industry.

Silver Lining has successfully re-certified as a B Corporation, raising its score by 12 points since its last assessment to 97.9.

Silver Lining Agency (B corp) has scored four shortlists for
Best Place to Work
Social Good
Product
Cutting Room Floor
for the Creativepool Annual 2025.

‘Smoke Kills’ has been created by Silver Lining, with a paid campaign from Alchemy One across out-of-home, social and digital, directing people to smokekills.com.au to sign a petition to ban all new coal, oil and gas projects, and legislate national restrictions on the advertising and sponsorships of these products.

Silver Lining takes out Mumbrella’s Award for Sustainable Practices

Today, Mental Health Australia and Silver Lining launch 'Look after your mental health Australia'.

For the month of October, we’re celebrating World Mental Health Day on October 10 by bringing Australians together to look after their mental health.

Silver Lining’s Founder Jonny Clow provides five tips to embrace collectivism.

Silver Lining’s account director Ash Smithies provides some excellent tips for anyone working on a mental health campaign.

Silver Lining have partnered with Suicide Prevention Australia and the Australian Men’s Health Forum to produce a campaign for Doing it Tough for Men’s Health Week.

This week Silver Lining and SisterWorks announce their new fundraiser, SisterWorks Potluck. This Potluck is a collective celebration of our individual cultures through both recipes tried and tested and those attempted for the first time. Whether you are home baking or shop buying your cultural dish - the joy is in the spontaneity of what appears on the table.

B Corp Month is here. It’s B Corp Month for 2023, and this year’s theme is ‘We Go Beyond’.

Silver Lining has become the latest Australian company to be recognised as a B Corp. Here’s is their story.