

PR | Media generation | Influencer | Experiential | Stunts
The campaign reached over three-quarters of the Canberra audience with a total of 1.5M impressions.
Lead from fills are up by +52%
+22% total new enquiries
+24% new opportunities created
Content specifically for organic channels | Social.
770 fabulous Frockers, more than 10,000 supporter donations all culminated in $1,000,000 raised.
Strategy | Execution | Awareness-Consideration-Conversion
Exceeded expectations significantly, 489% over the forecast, generating 12,828 sign-ups.