Jonny Clow, founder of B Corp Silver Linings Agency and no stranger to ‘traditional’ adland, shared a panel at Assembly with representatives from Lion and the newest B Corp, North Melbourne Football Club and Intrepid Travel. Ever the advocate for collectivism, Jonny railed against the idea that institutional agencies can’t or won’t step up, in spite of the risks.

“Purpose comes to us at different stages of our lives and careers, and there are many compromises – chiefly reduced revenues and profits – that for many will mean ‘no thanks’. But there’s a growing movement for our industry to do its bit. We can see it in the increase of creative B Corps in Australia,” he said.

Jury Comments:
“Strong manifestation of the brand commitment to sustainability, transparency and accessibility. The jury feels it moves the industry forward, setting a new benchmark for how brands’ values can be communicated. An outstanding contribution to good design.”

https://www.bandt.com.au/gather-round-the-bt-awards-agency-of-the-year-finalists-are-revealed/

Jonny Clow’s entry into the advertising world was anything but traditional. Armed with determination and a letter full of typos, he landed his first break in London in the late 90s, before going on to build a career across London, Chicago, and now Melbourne. In 2021, he co-founded Silver Lining Agency, a B Corp-certified creative agency focused on working with businesses and not-for-profits that want to create social impact and strengthen communities.

Blending his background in drama with years of industry experience, Jonny has developed a creative philosophy rooted in resilience, simplicity, and collaboration. He believes that the future of creativity lies in collective values and purpose-driven work rather than competition at all costs. In this conversation, he shares his journey, insights into his creative process, and why embracing collectivism could shape the next chapter for the creative industry.

Silver Lining has successfully re-certified as a B Corporation, raising its score by 12 points since its last assessment to 97.9.

Silver Lining Agency (B corp) has scored four shortlists for
Best Place to Work
Social Good
Product
Cutting Room Floor
for the Creativepool Annual 2025.