From plastic pollution to payment solution: The story behind our new bank cards
How the cards came to life
We brought together a collection of like-minded organisations to bring this project to life, each chosen for their commitment to sustainable principles and ethical practices.
Giesecke+Devrient (G+D) produced the new range of cards using recycled plastic sourced through their collaboration with Parley for the Oceans. B Corp-certified creative agency Silver Lining created the campaign and card design – which features a translucent window that reveals the Bank Australia logo when held up to light, “a subtle nod to Bank Australia's commitment to transparency,” Nicole says. And the supporting launch content was developed with Good&Proper, our content agency and another B Corp, who share our belief in using storytelling to drive positive change.
To further highlight the issue of plastic waste, we commissioned a large-scale ocean-themed installation by environmental artist Swapna Namboodiri, created entirely from discarded plastic. The goal? To encourage people to reflect on what’s at stake when it comes to plastic and the oceans, to think differently about their own waste, and inspire them to take action where they can.
“Together, this collaboration reflects what we stand for as a bank and our collective commitment to a more sustainable future,” Nicole says.
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