A business doesn’t need to try hard on a proposition if you live the values that you wrote in your business plan. If it’s purpose driven, it’s pretty intuitive. Your proposition becomes your Mission. An honest commitment to uphold the values you outlined to the world, behaving as an ethical and responsible business.

Silver Lining has become the latest Australian company to be recognised as a B Corp, one of a handful in the creative and advertising industry to achieve the standard.

Bank Australia has this week launched ‘How to Change the World in 60 Seconds’, an ongoing documentary series, created and produced by independent agency Good & Proper and Silver Lining, that tells minute-long tales of Bank Australia customers who are having a positive impact for people and the planet.

Not-for-profit, for-purpose agency Silver Lining has launched the ‘Do Nothing to Do Something for Mental Health’ fundraising challenge for mental health charity partners Smiling Mind, ReachOut and Orygen.

On World Suicide Prevention Day, not-for-profit, for-purpose agency Silver Lining have launched #65000reasons for Suicide Prevention Australia.

“It’s so much more rewarding to realise what you can do with your end product, rather than just selling shit to people that they don’t want.”

With the ever-growing gap between the haves and the have-nots in the world, two Melbourne based advertising veterans have decided to redress the balance by establishing a not-for-profit, for-purpose agency Silver Lining.