Does your brand communicate
the heart and soul of what you do?
Silver Lining helps purpose-led organisations to connect with their audience and their values through creativity that
inspires, shifts behaviour, and drives action.
BE UNDERSTOOD
Forge real, human connections that shift perception and empower your audience to act.
We help you get clear on what your brand stands for through strategy, positioning, workshops and storytelling, then bring it to life with messaging your audience doesn’t just understand but feels in their gut.
BE HEARD
Cut through the noise with creative that makes people stop and listen.
We produce integrated campaigns, websites, video and packaging that grab people's attention, stop the scroll and get people to click.
BE SEEN
Show up where it matters, in front of your ideal audience at the right time.
We bring together PR, paid, organic, lead gen and email marketing into one thoughtful plan that helps you get noticed by the people who need to see you.
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![Smoke Kills]()
Smoke Kills | Comms Declare
The campaign reached over three-quarters of the Canberra audience with a total of 1.5M impressions.
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![A gallery wall features a large portrait of a woman wearing a blue headscarf, white long-sleeve shirt, and dark skirt, with focus on the face. The shirt has text that reads, 'The bank that doesn't lend to intensive animal farming is the bank Australia needs.' An olive green chair and patterned rug are in front of the wall.]()
The bank Australia needs
Currently performing 400% above the financial category norms.
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![World Mental Health Day 2023]()
World Mental Health Day | Mental Health Australia
Exceeded expectations significantly, 489% over the forecast, generating 12,828 sign-ups.
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![Frocktober 24 | OCRF]()
Frocktober 24 | OCRF
770 fabulous Frockers, priceless awareness raising across the nation all culminated in $1,000,000 raised.
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![Long Live Home]()
Benetas | Long Live Home
The campaign, illustrates how receiving home care doesn’t have to impede seniors’ daily routines. Lead from fills are up by +52% with +24% new opportunities created.
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![Mumbrella Award for Sustainable Practices]()
Mumbrella Award for Sustainable Practices
Silver Lining won Mumbrella’s Award for Sustainable Practices in 2024.
Shortlisted: Campaign Ad Net Zero Awards, Best Campaign for a Sustainable Behaviour Change APAC.
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![Conservation Volunteers Australia]()
Conservation Volunteers Australia | Give Life
Nature needs human nature.
The plea for our help is simple: by donating, we give love, food, shelter, life. -
![I found support that worked]()
I found support that worked | Doing it Tough
657% uplift in visits to doingittough.org compared to the previous month.
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![Put your money where it matters]()
Put your money where it matters
Divesting from harmful industries such as fossil fuels with Bank Australia, you can put your money where it matters.
The campaign reached 10,123,531 Australians with 68 million impressions across digital channels. -
![Two people deep in conversation.]()
For Anyone. For Everyone | MHFA
The strategy was to simplify and normalise the stigma of mental health, by asking the audience would they know what to do of a friend, workmate of family friend confided in you about mental health issues they may be experiencing. A conversation may save a life.
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![Silver Lining, See What's possible]()
See What's Possible | Vision Australia
To date, the film has had 364,000 online views.
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![Silver Lining Clean Money]()
Clean Money | Bank Australia
The ad received over 350,000 views on YouTube.
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![Silver Lining, Hoodies4homelessness]()
Hoodies4 Homelessness | HoMie | WhiteLion
Now in its 4th year, Hoodies4Homelesses delivers over $250,000 worth hoodies in one night.
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![65,000 Reasons, Silver Lining]()
65,000 Reasons | Suicide Prevention Australia
The campaign reached a total universe reach of 1.659 million for World Suicide Prevention Day.
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![How to Change the World]()
How to Change the World | Bank Australia
‘How to Change the World in 60 Seconds’ tells 60s tales of Bank Australia customers who are having a positive impact on people and the planet.
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![Aerial view of green fields and a dirt road, with the overlay text 'ForGood' and a green padlock icon, accompanied by color swatches and codes at the bottom.]()
ForGood Carbon Units
Silver Lining developed and designed a full brand architecture for SoilCQuest to launch the ForGood brand.
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![Would you know what to say? | Mental Health First Aid]()
Would you know what to say? | MHFA
More than 1.3 million Australians have the crucial skills to support people when it matters most.
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![Book cover titled "Don't Tell Anyone" featuring a bear holding a balloon on a landscape background, with overlay text "Unbelievable. That some stories are never believed."]()
Knowmore | Unbelievable
No one wants to talk, or even think about, child abuse - so how do you go about creating a campaign that forces people look and act.
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We’re not built like a traditional agency.
Silver Lining is led by two full-time team members, Jonny and Ash, who work across strategy and client service. We then scale around your needs by tapping into a trusted network of creative specialists (most have been with us since the beginning).This model means:
a) You get access to the best-fit talent for each brief, no compromise.
b) You only pay for what you need, not for overhead costs or unnecessary retainers.We have the ability to scale up or keep it tight, becoming a natural extension of your team, while ensuring that your client service remains consistent with a single central point of contact.
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Silver Lining is Australia’s first creative agency run like a not-for-profit.
By removing profit from the equation, we stay focused on what truly matters: doing what’s right for our clients, not what drives the highest margin.Unlike traditional agencies, we’re not here to upsell or inflate scopes. We’re here to create meaningful, effective work with purpose, integrity, and impact at the centre.
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Silver Lining has been B Corp Certified since February 2023. At Silver Lining Agency, we prioritise agility by utilising local and diverse creative and production resources. Our strict anti-offshoring policy ensures that we employ only sustainable and ethical suppliers, reflecting our commitment to fostering positive social impact and supporting the creative ecosystem in which we operate.
See our impact here.
Silver Lining is housed within The Commons, a B Corp company located at 54 Wellington Street, featuring a 6-star Green Design and a 5-star NatHERS rating.
Silver Lining won Mumbrella’s Award for Sustainable Practices.
We take a different approach
Got an idea or project in mind?
Reach out to see if we can help.
Photo credits| Charlie Ashfield
Jonny Clow | Founder
With over 20 years of experience, Jonny has worked with some of the world's biggest brands in various roles across the UK, USA, and now Australia.
Jonny founded BD Network in Melbourne in 2010, which went on to become Australia’s Best Emerging Agency and was named Australia's Most Awarded Small Agency. Jonny has been a key part of numerous award-winning campaigns at Cannes, Effies, Spikes, and New York Festivals, from his time in Australia at BD Network, Edge, and Y&R.
While Managing Director, VERSA was named Campaign Asia's Australian Digital Agency of the Year 2019, 7th Great Place to Work under 100 people 2019, AFR's 6th Most Innovative Marketing Company 2019, and the only Australian company to be recognised in Fast Company's Top 50 Workplaces for Innovators 2019.
Jonny co-founded Silver Lining in 2021.
Silver Lining became a certified B Corp in February 2023 and was awarded Mumbrella’s Award for Sustainable Practices in 2024.
Ash Smithies | Account Director
After 11 years of agency and client-side experience in Sydney, Shanghai and Melbourne, Ash has developed exceptional Marketing and Communication skills. Ash has worked across well-known brands such as Cosmopolitan Magazine, Lee Denim, The North Face, Dyson, and Topshop. Over the last five years, Ash has been pulled towards projects that feel meaningful and has been working on brands that are contributing to the world in a positive way.
More recently, Ash has delved deeper into the mental health care space where she facilitated school workshops for teenage girls on topics such as confidence, mindfulness and mental health.
Ash joined Silver Lining in 2022.
