Frequently asked questions.
Who are Silver Lining?
Silver Lining is a B Corp creative agency dedicated to supporting charities, other B Corps, and any organisation that wants to make a positive impact on the world. Rather than being fixated on profit, we aim to make a difference, redirecting any profits into charity and social good.
How do Silver Lining give back?
At Silver Lining Agency, we believe in making a positive impact in both the corporate and non-profit worlds. We do this by making conscious decisions about how we run our business, who we partner with, and where we allocate our resources.
Here are some examples of the ways we have redirected our profits:
Donating a percentage of our revenue to partner organisations that work towards sustainability or social justice causes. We are a certified partner of 1% for the Planet. Beneficiaries include SEED Mob and Greening Australia.
Donating our time pro-bono to drive fundraising or advocacy campaigns.
Donating production funds to fund awareness-driven campaigns for not-for-profits.
Funds raised via our campaigns.
Discounting services through our rates.
What makes Silver Lining different?
a) Unique Agency Model
We’re not built like a traditional agency.
Silver Lining is led by two full-time team members, Jonny and Ash, who work across strategy and client service. We then scale around your needs by tapping into a trusted network of creative specialists (most have been with us since the beginning).
This model means:
a) You get access to the best-fit talent for each brief, with no compromise.
b) You only pay for what you need, not for overhead costs or unnecessary retainers.
We have the ability to scale up or keep it tight, becoming a natural extension of your team, while ensuring that your client service remains consistent with a single central point of contact.
b) Run as a not-for-profit
Silver Lining is Australia’s first creative agency run like a not-for-profit.
By removing profit from the equation, we stay focused on what truly matters: doing what’s right for our clients, not what drives the highest margin.
Unlike traditional agencies, we’re not here to upsell or inflate scopes. We’re here to create meaningful, effective work with purpose, integrity, and impact at the centre.
c) Ethical and sustainable
Silver Lining has been B Corp Certified since February 2023. At Silver Lining Agency, we prioritise agility by utilising local and diverse creative and production resources. Our strict anti-offshoring policy ensures that we employ only sustainable and ethical suppliers, reflecting our commitment to fostering positive social impact and supporting the creative ecosystem in which we operate.
See our impact here.
Silver Lining is housed within The Commons, a B Corp company located at 54 Wellington Street, featuring a 6-star Green Design and a 5-star NatHERS rating.
Silver Lining won Mumbrella’s Award for Sustainable Practices and has been nominated for four Creativepool Annual Awards, including Best Agency to Work For.
“Working with Silver Lining brings an edge and creativity to our work that is unmatched. They have an empathy, sensitivity and understanding of the subject matter while finding ways to bring images and words to life in a way that touches the audience. Not only is their work of high quality, they are wonderful people to be around.”
“We greatly appreciate the passion, creativity, and innovative thinking Silver Lining brought to our recent home care campaign. Their commitment to using creativity to foster a more harmonious world, combined with their focus on partnering exclusively with not-for-profit organisations, resonated well with our brand values. Collaborating with Jonny and the team was an absolute pleasure.”
“Not only is Silver Lining have a genuine belief and enthusiasm that creativity can make the world a better place. Their purpose driven model ensures you only get the right specialist talent you need without any compromise on the creative product.”
“We are so fortunate to have partnered with Silver Lining. Their model is really different and entirely refreshing. But most of all, they are super nice, clever, amazing people that we honestly love working with.”
How do Silver Lining help their clients?
Silver Lining help purpose-led organisations to connect with their audience and their values through creativity that inspires, shifts behaviour, and drives action.
We help brands be understood.
We help you clarify what your brand stands for through strategy, positioning, workshops, and storytelling, then bring it to life with messaging that your audience not only understands but also feels in their gut.
We help brands be heard.
We produce integrated campaigns, websites, videos, and packaging that grab people's attention, stop them from scrolling, and get them to click.
We help brands be seen.
We bring together PR, paid, organic, lead gen and email marketing into one thoughtful plan that helps you get noticed by the people who need to see you.
Services include:
Advertising, Digital, Branding, Design and Production, Multicultural Projects, Behavioural Change, Social Media, Positive Impact, Strategy, Fundraising, Sustainability, Tech, Marketing, B Corp, Mental Health Campaigns, Not-for-profit Campaigns, and Social Impact.
Where are Silver Lining based?
Silver Lining is housed within The Commons, a B Corp company located at 54 Wellington Street, featuring a 6-star Green Design and a 5-star NatHERS rating.